Tencent Co. Campus Design
Campus: Testing Ground Culture
The Tencent campus allows emerging digital systems and existing urban landscape to push each other forward. It is a cultural testing ground and functional vision of Shenzhen as a digitally optimized environment.
Akin to a smart city, the Tencent campus integrates live data through the use of smart sensors as well as communication and analytics platforms. The campus aims to maximize feedback between mobility patterns, entertainment, education, economic opportunity, and health. It does so through a mixture of digital and physical technology as well as connected layering of public and private structures.
The Tencent campus is designed to understand and leverage changes in user behaviors. It encapsulates a true testing ground culture where connection with the external world accelerates internal innovation. This feedback loop informs the development of smarter, more ergonomic products and services.
Buildings: Flexible, Singular Space
A singular, flexible space where the largest and most diverse concentration of Tencent expertise can grow, self-organize and enact healthy competition. This climate invites multivariate feedback from product-users and is anchored by towers dedicated to key business segments.
The Tencent bar connects financial, educational, work and recreational life under one roof. The 2.7km monument sets the standard for how closely digital infrastructure can be tuned to our needs and preferences. The domains of private and professional life are able to communicate with one another yet feel totally separate. This new brand of work-life proximity allows for the maximum amount of time to be spent in both spheres. It thereby increases both productivity and quality of life.
Landscape: Layered, Connective Extension
The campus landscape performs as a layered platform integrating existing urban culture and Tencent product development. It connects and divides public and private spheres, as well as forward-thinking integration of educational, entertainment, transportation, health and civic services.
The landscape is designed to connect different areas of focus within Tencent to one another as well as commercial and residential facilities. This self-supporting loop allows the campus to plug into the city as a culmination of Shenzhen’s urban amenities. It is a continuation and optimization of existing pedestrian pathways, public transit and urban green space in Shenzhen.